SME Travel Company Gets Optimized
A Canadian online travel and leisure company that derives virtually all of its revenue from traffic to its websites tasked Sourcefit with the mission-critical assignment of boosting traffic quickly but cost-effectively. The company was engaged in an overhaul of several of their sites and did not have the time or resources to devote to search engine optimization and online marketing. Sourcefit’s team of SEO professionals went to work right away and, for a fraction of the cost that the company would have paid in their home market, boosted page rankings and traffic for all of their sites while simultaneously cutting online marketing costs by optimizing the company’s campaigns across Google, Yahoo and various other marketing partners. After achieving its mission, the project was scaled down to maintenance levels.
Services Provided
- Management of the screening, recruitment, and assignment of team members
- Arrangement of necessary training and consultation on vital Key Performance Indicators (KPI)
- Management of all HR related functions for the team
- Provisioning of facilities, equipment, and materials for the team
- Delivering regular feedback, updates, and reporting
Client Benefits
- Client benefited from Sourcefit Online Marketing expertise
- Recruiting time reduced due to availability of staff
- Per-project employment possible
- Decreased time to market approach
- Achieved upper-tier search result placement
- Able to select, train and manage staff
- Building expandable, highly-trained team
- 3-fold cost savings over home market
Optimization Online for a BPO
A client from the Social Networking Industry needed to rationalize their online marketing efforts and was also looking to expand their marketing to mobile devices. Sourcefit was able to save them over 70% on their SEO and online marketing services and utilize its extensive experience in the area of mobile marketing to help the company make inroads into a new media and support their recently expanded mobile services.
Services Provided
- Consulting on mobile marketing
- Staff provisioning in the areas of online marketing and mobile marketing
- Arrangement of necessary training and consultation on vital Key Performance Indicators (KPI)
- Management of all HR related functions for the team
- Provisioning of facilities, equipment and materials for the team
- Delivering regular feedback, updates and reporting
Client Benefits
- Able to focus on core business
- Reduced online marketing costs by 70%
- Sourcefit domain expertise allowed cost-efficient expansion
- Minimum supervision required
