Graphic design has become an integral part of modern business, playing a critical role in corporate branding, promotional materials, web design, and print production. The Graphic Design industry is projected to have a revenue-based market size of $16.6 billion for 2023, with an expected 1.2% increase. Outsourcing graphic design has become a popular option, providing companies with versatile and diverse output that is highly valued. By outsourcing, businesses can tap into a global talent pool of skilled and specialized workers. However, the decision to outsource graphic designers should be made after careful consideration of its pros and cons and whether it aligns with short and long-term goals. It is essential to choose the right service provider that best fits your specific business needs. In this article, we explore the benefits of outsourcing graphic designers and provide valuable insights on selecting the right service provider.

Table of Contents

What is Graphic Design?
Why Should You Outsource Graphic Designers From the Philippines?
Considerations on Selecting the Right Service Provider
Graphic Designing Tools
Outsource Graphic Designers from the Philippines: Success Stories

What is Graphic Design?

Graphic design is a critical component of visual communication, and it involves creating visual content to communicate ideas, convey information, or promote products and services. The term “graphic design” encompasses a broad range of activities, including the creation of logos, brochures, packaging, websites, social media content, and more.

At its core, graphic design is about solving problems through visual communication. A graphic designer’s primary goal is to create designs that are visually appealing, easy to understand, and effectively communicate a message. To achieve this, a graphic designer must possess a keen eye for design, a solid understanding of typography, color theory, and layout, and proficiency with various design software.

One of the key elements of graphic design is the use of visual elements to convey a message or tell a story. This can involve the use of imagery, typography, color, and composition to create designs that resonate with the target audience. Effective graphic design must also consider the context in which the design will be used, such as the medium and the audience.

The Philippines is an ideal destination to discover proficient designers to expand your marketing or product development team.

Why Should You Outsource Graphic Designers From the Philippines

As the demand for high-quality graphic design continues to rise, companies around the world are increasingly turning to outsourcing as a cost-effective solution. Among the most popular destinations for outsourcing graphic design work is the Philippines, a Southeast Asian country renowned for its highly skilled workforce and competitive pricing.

But why should you outsource graphic designers from the Philippines, and what makes them stand out from their counterparts in other countries? Here are some compelling reasons why the Philippines is an excellent destination for outsourcing graphic design:

High Quality Work

The Philippines is home to a large pool of highly talented graphic designers who possess both creativity and technical skills. Filipino graphic designers have a reputation for producing high-quality work that meets or exceeds international standards, thanks to their excellent education and training.

Cost-Effective Solutions

One of the primary reasons companies choose to outsource graphic design work is to save on costs, and the Philippines offers a significant cost advantage over many other countries. The low cost of living in the Philippines, combined with the strong US dollar to Philippine peso exchange rate, makes outsourcing graphic design work to the Philippines an excellent value for money.

Cultural Fit

The Philippines is known for its friendly, accommodating, and service-oriented culture, making it an ideal choice for companies that place a premium on excellent customer service. Filipino graphic designers are known for their ability to communicate effectively with clients, work collaboratively, and deliver projects on time.

Language Proficiency

English is widely spoken and understood in the Philippines, making communication with Filipino graphic designers straightforward and efficient. This is particularly advantageous for clients who prefer to work with designers who have a strong command of the English language.

Flexible Work Arrangements

Filipino graphic designers are known for their flexibility and willingness to work with clients across different time zones. They are also comfortable working remotely, making it easy for clients to manage projects and stay in touch with their designers.

In conclusion, outsourcing graphic design work to the Philippines is an excellent option for companies looking for high-quality work, cost-effective solutions, a cultural fit, language proficiency, and flexible work arrangements. With its pool of talented and highly skilled graphic designers, the Philippines is a top destination for outsourcing graphic design work, and one that should be considered seriously by businesses looking to optimize their design work.

Another important consideration when outsourcing graph designers from the Philippines is choosing the right service provider.

Considerations on Selecting the Right Service Provider

Selecting the right service provider for graphic design outsourcing is crucial for ensuring the success of your project. Here are some essential considerations to keep in mind when choosing a service provider:

Portfolio and Experience

Before hiring a service provider, it is important to review their portfolio and experience in graphic design. Look for service providers with a diverse portfolio that demonstrates a range of design styles and techniques. Also, consider their experience in your industry or niche, as this can be an added advantage when it comes to understanding your design needs.

Quality Assurance and Communication

Quality assurance and effective communication are vital aspects of successful outsourcing. Make sure that the service provider you choose has robust quality assurance processes in place, and clear lines of communication. Communication should be clear, consistent, and timely to ensure that any issues are addressed promptly.

Price and Value for Money

The cost of outsourcing graphic design work varies significantly from one service provider to another. While it is essential to consider price when choosing a service provider, it should not be the only factor. Look for a provider that offers value for money, balancing cost with quality of work, and customer service.

Turnaround Time and Flexibility

Companies that outsource graphic designers consider turnaround time and flexibility. Ensure that the service provider you choose can deliver work on time and has the flexibility to accommodate changes or revisions.

Security and Confidentiality

Security and confidentiality are crucial when outsourcing graphic design work. Look for a service provider that has secure systems and protocols in place to protect your data and designs.

Technical Expertise and Software Proficiency

Graphic design requires technical expertise and software proficiency. Ensure that the service provider you choose has experience and proficiency in the specific software and tools that your project requires. Some of the most used tools are explored in the next section. 

Graphic Designing Tools

Graphic designers from the Philippines use a variety of tools to create compelling and visually stunning designs. Here are some of the most commonly used graphic design tools in the Philippines:

Adobe Creative Suite

Adobe Creative Suite is a collection of industry-standard graphic design tools used by designers worldwide, including those in the Philippines. The suite includes software such as Photoshop for photo editing, Illustrator for vector graphics, InDesign for page layout, and many other applications. Adobe Creative Suite is an essential tool for graphic designers and offers a wide range of features and capabilities for creating high-quality designs.

CorelDRAW

CorelDRAW is another popular graphic design software used by designers in the Philippines. It is known for its user-friendly interface, which allows designers to create professional-looking designs with ease. CorelDRAW offers a range of features, including vector illustration, layout, photo editing, and typography.

Sketch

Sketch is a popular design tool used by graphic designers in the Philippines, particularly for web and app design. It is a vector-based design tool that allows designers to create high-fidelity designs quickly and easily. Sketch offers features such as symbols, artboards, and libraries, making it an excellent tool for designing responsive web and mobile interfaces.

Figma

Figma is a cloud-based design tool that is particularly popular among collaborative design teams in the Philippines. It offers real-time collaboration and design feedback, making it an excellent tool for working on projects with remote teams. Figma is particularly useful for web and app design, offering features such as prototyping and animation.

In conclusion, graphic designers from the Philippines use a variety of graphic design tools to create high-quality designs. Each of these tools offers unique features and capabilities, and the choice of tool will depend on the specific needs of the project and the designer’s preferences and expertise.

Outsource Graphic Designers from the Philippines: Success Stories

Outsourcing graphic designers from the Philippines has been a successful strategy for many companies, from small businesses to large corporations. In this section, we will explore four well-known companies that have successfully outsourced graphic designers from the Philippines and achieved remarkable results.

PepsiCo

PepsiCo, a multinational food, snack, and beverage corporation, outsourced its graphic design work to the Philippines and achieved significant cost savings while maintaining high-quality designs. By leveraging the expertise of talented Filipino graphic designers, PepsiCo was able to produce effective and visually appealing marketing materials that helped to increase brand recognition and customer engagement.

Unilever

Unilever, a British-Dutch consumer goods company, also outsourced its graphic design work to the Philippines. By doing so, Unilever was able to tap into the vast pool of talented and skilled graphic designers in the Philippines and benefit from their expertise in creating designs that resonate with local audiences. Unilever has reported significant cost savings and increased efficiency as a result of outsourcing its graphic design work.

Dell

Dell, a leading American multinational computer technology company, has also successfully outsourced its graphic design work to the Philippines. By working with talented Filipino graphic designers, Dell has been able to create compelling marketing materials that effectively communicate its brand message and increase customer engagement. Dell has reported significant cost savings as a result of outsourcing its graphic design work, allowing the company to invest more in other areas of its business.

Conclusion

Outsourcing graphic designers from the Philippines has proven to be a successful strategy for many companies. By leveraging the expertise of talented Filipino graphic designers, businesses have been able to produce high-quality designs that effectively communicate their brand message and increase customer engagement while achieving significant cost savings and improved efficiency.allowing them to. As companies increasingly recognize the benefits and growth potential of the outsourcing sector, it is expected that companies will continue to outsource graphic designers and other skilled professionals from the Philippines.

To learn more about outsourcing, you can read our 8 Tips for Successful Outsourcing article. We invite you to follow us on social media and to visit our website to learn more about our services.

About Us: Sourcefit is a widely recognized US-managed business process outsourcing company based in Manila, Philippines. We proudly serve over 100 clients with a workforce of more than 1,300 employees. Our global centers can serve multiple markets, and our staff is highly proficient in English, Spanish, French, and Portuguese. Whether you need a few or many employees, we can help you achieve your business goals and build high-quality offshore teams.

Latest Awards

Sourcefit’s commitment to excellence has been recognized through numerous industry awards and certifications.

We recently received the Fortress Cyber Security Award from the Business Intelligence Group. Sourcefit was also honored with the prestigious recognition of Best Outsourcing Solutions Provider in the Philippines during the 2023 Business Excellence Awards.

Other awards include: FT ranking of 500 high-growth Asia-Pacific, The Marketing Excellence Awards, Inquirer Growth Champion,  HR Asia Awards, among others.

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